Viola

Plum lipsticks

Plum lipsticks are deep purple shades, from reddish aubergine to dark violet. They sit on the cool side of the colour wheel and read as a strong, dark lip. A plum with more red in it moves towards berry; one with more blue reads closer to violet, and a lower chroma makes it look dusty rather than jewel-like.

42 shades in this family, grouped by undertone. Plums sit at hue angles of about 290° to 340°, with lightness (L*) of 55 or below; lighter shades in that range are filed as pink.

Cool

Last verified . How we measure.