Smashbox ACTION
Smashbox ACTION is a cool-toned plum lipstick in a matte finish (full, flat colour with no shine), hex #A16695. It sits in the medium range and suits cool and neutral undertones.
#A16695 RGB 161, 102, 149 Matte
Colour values
| Hex | #A16695 |
|---|---|
| RGB | 161, 102, 149 |
| L* | 50.98 |
| a* | 31.12 |
| b* | -15.85 |
| Chroma | 34.92 |
| Hue angle | 333.00° |
| Undertone | Cool |
| Depth | Medium |
| Colour family | Plum |
| Saturation | Muted |
| Finish | Matte: full, flat colour with no shine |
| Brand | Smashbox |
| Viola id | lip-1500 |
| Last verified | 2026-10-24 |
Who it suits
Colour theory suggests Smashbox ACTION works with cool and neutral undertones.
Its medium depth sits most naturally on fair, light, medium, tan and deep skin.
A matte finish shows ACTION's full, flat colour with no shine, so it reads on the lips very close to its hex.
Closest shades from other brands
Shades from other brands within ΔE 5.0 of Smashbox ACTION, closest first.
Last verified . How we measure.