Viola

NYX Dark Magic

NYX Dark Magic is a cool-toned plum lipstick in a gloss finish (shiny and wet-looking; colour payoff ranges from sheer to intense depending on the formula), hex #593C7C. It sits in the deep range and suits cool and neutral undertones.

Colour values

Hex #593C7C
RGB 89, 60, 124
L* 31.37
a* 26.81
b* -31.80
Chroma 41.59
Hue angle 310.14°
Undertone Cool
Depth Deep
Colour family Plum
Saturation Vivid
Finish Gloss: shiny and wet-looking; colour payoff ranges from sheer to intense depending on the formula
Brand NYX
Viola id lip-0929
Last verified 2026-10-24

Who it suits

Colour theory suggests NYX Dark Magic works with cool and neutral undertones.

Its deep depth sits most naturally on medium, tan and deep skin.

A gloss finish is shiny and often sheer, so Dark Magic can read lighter and more translucent on the lips than its hex; payoff depends on the formula.

Nearest shades in the catalogue

No shade from another brand is within ΔE 5.0 of NYX Dark Magic. These are the nearest shades in the catalogue, closest first.

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Last verified . How we measure.