NYX Sinful
NYX Sinful is a cool-toned plum lipstick in a shimmer finish (light-reflecting particles over the colour), hex #073895. It sits in the deep range and suits cool and neutral undertones.
#073895 RGB 7, 56, 149 Shimmer
Colour values
| Hex | #073895 |
|---|---|
| RGB | 7, 56, 149 |
| L* | 26.86 |
| a* | 24.11 |
| b* | -54.84 |
| Chroma | 59.91 |
| Hue angle | 293.73° |
| Undertone | Cool |
| Depth | Deep |
| Colour family | Plum |
| Saturation | Vivid |
| Finish | Shimmer: light-reflecting particles over the colour |
| Brand | NYX |
| Viola id | lip-1271 |
| Last verified | 2026-10-24 |
Who it suits
Colour theory suggests NYX Sinful works with cool and neutral undertones.
Its deep depth sits most naturally on medium, tan and deep skin.
A shimmer finish scatters light, so Sinful reads brighter and less flat than its hex and shifts with the angle.
Nearest shades in the catalogue
No shade from another brand is within ΔE 5.0 of NYX Sinful. These are the nearest shades in the catalogue, closest first.
Last verified . How we measure.