NYX Ruthless
NYX Ruthless is a cool-toned plum lipstick in a matte finish (full, flat colour with no shine), hex #651F77. It sits in the deep range and suits cool and neutral undertones.
#651F77 RGB 101, 31, 119 Matte
Colour values
| Hex | #651F77 |
|---|---|
| RGB | 101, 31, 119 |
| L* | 26.96 |
| a* | 44.29 |
| b* | -35.59 |
| Chroma | 56.82 |
| Hue angle | 321.22° |
| Undertone | Cool |
| Depth | Deep |
| Colour family | Plum |
| Saturation | Vivid |
| Finish | Matte: full, flat colour with no shine |
| Brand | NYX |
| Viola id | lip-1237 |
| Last verified | 2026-10-24 |
Who it suits
Colour theory suggests NYX Ruthless works with cool and neutral undertones.
Its deep depth sits most naturally on medium, tan and deep skin.
A matte finish shows Ruthless's full, flat colour with no shine, so it reads on the lips very close to its hex.
Closest shades from other brands
Shades from other brands within ΔE 5.0 of NYX Ruthless, closest first.
Similar shades from NYX
Last verified . How we measure.