NYX Run The World
NYX Run The World is a cool-toned plum lipstick in a matte finish (full, flat colour with no shine), hex #A03FA0. It sits in the medium-deep range and suits cool and neutral undertones.
#A03FA0 RGB 160, 63, 160 Matte
Colour values
| Hex | #A03FA0 |
|---|---|
| RGB | 160, 63, 160 |
| L* | 43.61 |
| a* | 52.92 |
| b* | -33.81 |
| Chroma | 62.80 |
| Hue angle | 327.43° |
| Undertone | Cool |
| Depth | Medium-deep |
| Colour family | Plum |
| Saturation | Vivid |
| Finish | Matte: full, flat colour with no shine |
| Brand | NYX |
| Viola id | lip-1234 |
| Last verified | 2026-10-24 |
Who it suits
Colour theory suggests NYX Run The World works with cool and neutral undertones.
Its medium-deep depth sits most naturally on medium, tan and deep skin.
A matte finish shows Run The World's full, flat colour with no shine, so it reads on the lips very close to its hex.
Closest shades from other brands
Shades from other brands within ΔE 5.0 of NYX Run The World, closest first.
Similar shades from NYX
Last verified . How we measure.