NYX Ego
NYX Ego is a cool-toned plum lipstick in a matte finish (full, flat colour with no shine), hex #472071. It sits in the deep range and suits cool and neutral undertones.
#472071 RGB 71, 32, 113 Matte
Colour values
| Hex | #472071 |
|---|---|
| RGB | 71, 32, 113 |
| L* | 22.18 |
| a* | 35.57 |
| b* | -39.69 |
| Chroma | 53.30 |
| Hue angle | 311.87° |
| Undertone | Cool |
| Depth | Deep |
| Colour family | Plum |
| Saturation | Vivid |
| Finish | Matte: full, flat colour with no shine |
| Brand | NYX |
| Viola id | lip-0952 |
| Last verified | 2026-10-24 |
Who it suits
Colour theory suggests NYX Ego works with cool and neutral undertones.
Its deep depth sits most naturally on medium, tan and deep skin.
A matte finish shows Ego's full, flat colour with no shine, so it reads on the lips very close to its hex.
Closest shades from other brands
Shades from other brands within ΔE 5.0 of NYX Ego, closest first.
Similar shades from NYX
Last verified . How we measure.