Viola

Dior 789 Superstitious Matte

Dior 789 Superstitious Matte is a cool-toned plum lipstick in a matte finish (full, flat colour with no shine), hex #96518F. It sits in the medium-deep range and suits cool and neutral undertones.

Colour values

Hex #96518F
RGB 150, 81, 143
L* 44.74
a* 37.96
b* -21.97
Chroma 43.86
Hue angle 329.94°
Undertone Cool
Depth Medium-deep
Colour family Plum
Saturation Vivid
Finish Matte: full, flat colour with no shine
Brand Dior
Viola id lip-0502
Last verified 2026-10-24

Who it suits

Colour theory suggests Dior 789 Superstitious Matte works with cool and neutral undertones.

Its medium-deep depth sits most naturally on medium, tan and deep skin.

A matte finish shows 789 Superstitious Matte's full, flat colour with no shine, so it reads on the lips very close to its hex.

Closest shades from other brands

Shades from other brands within ΔE 5.0 of Dior 789 Superstitious Matte, closest first.

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Last verified . How we measure.