Maybelline Vivid Violet
Maybelline Vivid Violet is a cool-toned plum lipstick in a matte finish (full, flat colour with no shine), hex #542A71. It sits in the deep range and suits cool and neutral undertones.
#542A71 RGB 84, 42, 113 Matte
Colour values
| Hex | #542A71 |
|---|---|
| RGB | 84, 42, 113 |
| L* | 25.96 |
| a* | 33.25 |
| b* | -33.50 |
| Chroma | 47.20 |
| Hue angle | 314.79° |
| Undertone | Cool |
| Depth | Deep |
| Colour family | Plum |
| Saturation | Vivid |
| Finish | Matte: full, flat colour with no shine |
| Brand | Maybelline |
| Viola id | lip-0729 |
| Last verified | 2026-10-24 |
Who it suits
Colour theory suggests Maybelline Vivid Violet works with cool and neutral undertones.
Its deep depth sits most naturally on medium, tan and deep skin.
A matte finish shows Vivid Violet's full, flat colour with no shine, so it reads on the lips very close to its hex.
Closest shades from other brands
Shades from other brands within ΔE 5.0 of Maybelline Vivid Violet, closest first.
Last verified . How we measure.