Viola

IMAN Taboo

IMAN Taboo is a cool-toned plum lipstick in a matte finish (full, flat colour with no shine), hex #73308B. It sits in the deep range and suits cool and neutral undertones.

Colour values

Hex #73308B
RGB 115, 48, 139
L* 33.19
a* 44.19
b* -38.02
Chroma 58.30
Hue angle 319.29°
Undertone Cool
Depth Deep
Colour family Plum
Saturation Vivid
Finish Matte: full, flat colour with no shine
Brand IMAN
Viola id lip-0601
Last verified 2026-10-24

Who it suits

Colour theory suggests IMAN Taboo works with cool and neutral undertones.

Its deep depth sits most naturally on medium, tan and deep skin.

A matte finish shows Taboo's full, flat colour with no shine, so it reads on the lips very close to its hex.

Closest shades from other brands

Shades from other brands within ΔE 5.0 of IMAN Taboo, closest first.

All dupes for IMAN Taboo

Try it now Shop

Last verified . How we measure.