NYX Betrayal
NYX Betrayal is a cool-toned plum lipstick in a shimmer finish (light-reflecting particles over the colour), hex #390C67. It sits in the deep range and suits cool and neutral undertones.
#390C67 RGB 57, 12, 103 Shimmer
Colour values
| Hex | #390C67 |
|---|---|
| RGB | 57, 12, 103 |
| L* | 16.06 |
| a* | 39.49 |
| b* | -43.23 |
| Chroma | 58.55 |
| Hue angle | 312.41° |
| Undertone | Cool |
| Depth | Deep |
| Colour family | Plum |
| Saturation | Vivid |
| Finish | Shimmer: light-reflecting particles over the colour |
| Brand | NYX |
| Viola id | lip-0838 |
| Last verified | 2026-10-24 |
Who it suits
Colour theory suggests NYX Betrayal works with cool and neutral undertones.
Its deep depth sits most naturally on medium, tan and deep skin.
A shimmer finish scatters light, so Betrayal reads brighter and less flat than its hex and shifts with the angle.
Nearest shades in the catalogue
No shade from another brand is within ΔE 5.0 of NYX Betrayal. These are the nearest shades in the catalogue, closest first; above ΔE 8.0 they read as a different colour.
Similar shades from NYX
Last verified . How we measure.