Smashbox JAM ON IT
Smashbox JAM ON IT is a cool-toned berry lipstick in a matte finish (full, flat colour with no shine), hex #780C40. It sits in the deep range and suits cool and neutral undertones.
#780C40 RGB 120, 12, 64 Matte
Colour values
| Hex | #780C40 |
|---|---|
| RGB | 120, 12, 64 |
| L* | 25.65 |
| a* | 46.72 |
| b* | -1.13 |
| Chroma | 46.73 |
| Hue angle | 358.62° |
| Undertone | Cool |
| Depth | Deep |
| Colour family | Berry |
| Saturation | Vivid |
| Finish | Matte: full, flat colour with no shine |
| Brand | Smashbox |
| Viola id | lip-1570 |
| Last verified | 2026-10-24 |
Who it suits
Colour theory suggests Smashbox JAM ON IT works with cool and neutral undertones.
Its deep depth sits most naturally on medium, tan and deep skin.
A matte finish shows JAM ON IT's full, flat colour with no shine, so it reads on the lips very close to its hex.
Closest shades from other brands
Shades from other brands within ΔE 5.0 of Smashbox JAM ON IT, closest first.
Similar shades from Smashbox
Last verified . How we measure.