NYX Pure Society
NYX Pure Society is a cool-toned berry lipstick in a matte finish (full, flat colour with no shine), hex #761538. It sits in the deep range and suits cool and neutral undertones.
#761538 RGB 118, 21, 56 Matte
Colour values
| Hex | #761538 |
|---|---|
| RGB | 118, 21, 56 |
| L* | 25.79 |
| a* | 43.08 |
| b* | 4.48 |
| Chroma | 43.31 |
| Hue angle | 5.94° |
| Undertone | Cool |
| Depth | Deep |
| Colour family | Berry |
| Saturation | Vivid |
| Finish | Matte: full, flat colour with no shine |
| Brand | NYX |
| Viola id | lip-1207 |
| Last verified | 2026-10-24 |
Who it suits
Colour theory suggests NYX Pure Society works with cool and neutral undertones.
Its deep depth sits most naturally on medium, tan and deep skin.
A matte finish shows Pure Society's full, flat colour with no shine, so it reads on the lips very close to its hex.
Closest shades from other brands
Shades from other brands within ΔE 5.0 of NYX Pure Society, closest first.
Similar shades from NYX
Last verified . How we measure.