Smashbox BORDEAUX
Smashbox BORDEAUX is a cool-toned berry lipstick in a gloss finish (shiny and wet-looking; colour payoff ranges from sheer to intense depending on the formula), hex #771C47. It sits in the deep range and suits cool and neutral undertones.
#771C47 RGB 119, 28, 71 Gloss
Colour values
| Hex | #771C47 |
|---|---|
| RGB | 119, 28, 71 |
| L* | 27.32 |
| a* | 42.52 |
| b* | -3.41 |
| Chroma | 42.66 |
| Hue angle | 355.42° |
| Undertone | Cool |
| Depth | Deep |
| Colour family | Berry |
| Saturation | Vivid |
| Finish | Gloss: shiny and wet-looking; colour payoff ranges from sheer to intense depending on the formula |
| Brand | Smashbox |
| Viola id | lip-1515 |
| Last verified | 2026-10-24 |
Who it suits
Colour theory suggests Smashbox BORDEAUX works with cool and neutral undertones.
Its deep depth sits most naturally on medium, tan and deep skin.
A gloss finish is shiny and often sheer, so BORDEAUX can read lighter and more translucent on the lips than its hex; payoff depends on the formula.
Closest shades from other brands
Shades from other brands within ΔE 5.0 of Smashbox BORDEAUX, closest first.
Similar shades from Smashbox
Last verified . How we measure.