Maybelline Vivid Violet vs NYX Ruthless
Maybelline Vivid Violet and NYX Ruthless are very close (ΔE 4.4); Maybelline Vivid Violet is cooler and less saturated than NYX Ruthless.
Colour values
| Maybelline Vivid Violet | NYX Ruthless | |
|---|---|---|
| Hex | #542A71 | #651F77 |
| L* | 25.96 | 26.96 |
| a* | 33.25 | 44.29 |
| b* | -33.50 | -35.59 |
| Chroma | 47.20 | 56.82 |
| Hue angle | 314.79° | 321.22° |
| Undertone | Cool | Cool |
| Depth | Deep | Deep |
| Colour family | Plum | Plum |
| Finish | Matte | Matte |
What the numbers mean: ΔE 4.4 is in the “very close” band (from 3.5 to 5.0, a small difference that shows side by side). Lightness (L*) differs by 1.0 and chroma by 9.6; the hue angles are 6.4° apart. Taken together, Maybelline Vivid Violet reads cooler and less saturated than NYX Ruthless.
Who they suit
Colour theory suggests Maybelline Vivid Violet works with cool and neutral undertones; its deep depth sits most naturally on medium, tan and deep skin.
Colour theory suggests NYX Ruthless works with cool and neutral undertones; its deep depth sits most naturally on medium, tan and deep skin.
Last verified . How we measure.