Pure Anada Ruby
Pure Anada Ruby is a cool-toned red lipstick in a gloss finish (shiny and wet-looking; colour payoff ranges from sheer to intense depending on the formula), hex #971D28. It sits in the deep range and suits cool and neutral undertones.
#971D28 RGB 151, 29, 40 Gloss
Colour values
| Hex | #971D28 |
|---|---|
| RGB | 151, 29, 40 |
| L* | 33.16 |
| a* | 49.52 |
| b* | 26.01 |
| Chroma | 55.93 |
| Hue angle | 27.71° |
| Undertone | Cool |
| Depth | Deep |
| Colour family | Red |
| Saturation | Vivid |
| Finish | Gloss: shiny and wet-looking; colour payoff ranges from sheer to intense depending on the formula |
| Brand | Pure Anada |
| Viola id | lip-1387 |
| Last verified | 2026-10-24 |
Who it suits
Colour theory suggests Pure Anada Ruby works with cool and neutral undertones.
Its deep depth sits most naturally on medium, tan and deep skin.
A gloss finish is shiny and often sheer, so Ruby can read lighter and more translucent on the lips than its hex; payoff depends on the formula.
Closest shades from other brands
Shades from other brands within ΔE 5.0 of Pure Anada Ruby, closest first.
Last verified . How we measure.