Viola

Smashbox INVITE ONLY

Smashbox INVITE ONLY is a neutral-toned red lipstick in a matte finish (full, flat colour with no shine), hex #981925. It sits in the deep range and suits cool, neutral and warm undertones.

Colour values

Hex #981925
RGB 152, 25, 37
L* 32.93
a* 50.81
b* 27.67
Chroma 57.85
Hue angle 28.57°
Undertone Neutral
Depth Deep
Colour family Red
Saturation Vivid
Finish Matte: full, flat colour with no shine
Brand Smashbox
Viola id lip-1569
Last verified 2026-10-24

Who it suits

Colour theory suggests Smashbox INVITE ONLY works with cool, neutral and warm undertones.

Its deep depth sits most naturally on medium, tan and deep skin.

A matte finish shows INVITE ONLY's full, flat colour with no shine, so it reads on the lips very close to its hex.

Closest shades from other brands

Shades from other brands within ΔE 5.0 of Smashbox INVITE ONLY, closest first.

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