NYX The Plums
NYX The Plums is a cool-toned red lipstick in a satin finish (full colour with a soft sheen), hex #99242C. It sits in the deep range and suits cool and neutral undertones.
#99242C RGB 153, 36, 44 Satin
Colour values
| Hex | #99242C |
|---|---|
| RGB | 153, 36, 44 |
| L* | 34.43 |
| a* | 48.08 |
| b* | 25.11 |
| Chroma | 54.24 |
| Hue angle | 27.58° |
| Undertone | Cool |
| Depth | Deep |
| Colour family | Red |
| Saturation | Vivid |
| Finish | Satin: full colour with a soft sheen |
| Brand | NYX |
| Viola id | lip-1325 |
| Last verified | 2026-10-24 |
Who it suits
Colour theory suggests NYX The Plums works with cool and neutral undertones.
Its deep depth sits most naturally on medium, tan and deep skin.
A satin finish keeps the full colour and adds a soft sheen, so The Plums reads slightly brighter than its hex.
Closest shades from other brands
Shades from other brands within ΔE 5.0 of NYX The Plums, closest first.
- Serum Lip Tint - Dear Rissa Dear Me Beauty ΔE 0.8 · virtually identical Compare
- Smolder - Cherry Red Mineral Fusion ΔE 0.9 · virtually identical Compare
- Urban Lip Cream Matte - 03 Dark Berry Implora ΔE 0.9 · virtually identical Compare
- Ruby Pure Anada ΔE 1.1 · virtually identical
- Matte Kiss Milani ΔE 1.4 · virtually identical
Last verified . How we measure.