Smashbox FIG
Smashbox FIG is a cool-toned berry lipstick in a matte finish (full, flat colour with no shine), hex #78243E. It sits in the deep range and suits cool and neutral undertones.
#78243E RGB 120, 36, 62 Matte
Colour values
| Hex | #78243E |
|---|---|
| RGB | 120, 36, 62 |
| L* | 28.39 |
| a* | 38.63 |
| b* | 4.20 |
| Chroma | 38.85 |
| Hue angle | 6.21° |
| Undertone | Cool |
| Depth | Deep |
| Colour family | Berry |
| Saturation | Vivid |
| Finish | Matte: full, flat colour with no shine |
| Brand | Smashbox |
| Viola id | lip-1542 |
| Last verified | 2026-10-24 |
Who it suits
Colour theory suggests Smashbox FIG works with cool and neutral undertones.
Its deep depth sits most naturally on medium, tan and deep skin.
A matte finish shows FIG's full, flat colour with no shine, so it reads on the lips very close to its hex.
Closest shades from other brands
Shades from other brands within ΔE 5.0 of Smashbox FIG, closest first.
Last verified . How we measure.