Wardah Intense Matte Lipstick - 11 Choco Town
Wardah Intense Matte Lipstick - 11 Choco Town is a cool-toned mauve lipstick in a matte finish (full, flat colour with no shine), hex #733E3E. It sits in the deep range and suits cool and neutral undertones.
#733E3E RGB 115, 62, 62 Matte
Colour values
| Hex | #733E3E |
|---|---|
| RGB | 115, 62, 62 |
| L* | 32.79 |
| a* | 23.08 |
| b* | 10.26 |
| Chroma | 25.25 |
| Hue angle | 23.96° |
| Undertone | Cool |
| Depth | Deep |
| Colour family | Mauve |
| Saturation | Muted |
| Finish | Matte: full, flat colour with no shine |
| Brand | Wardah |
| Viola id | lip-1818 |
| Last verified | 2026-10-24 |
Who it suits
Colour theory suggests Wardah Intense Matte Lipstick - 11 Choco Town works with cool and neutral undertones.
Its deep depth sits most naturally on medium, tan and deep skin.
A matte finish shows Intense Matte Lipstick - 11 Choco Town's full, flat colour with no shine, so it reads on the lips very close to its hex.
Closest shades from other brands
Shades from other brands within ΔE 5.0 of Wardah Intense Matte Lipstick - 11 Choco Town, closest first.
Last verified . How we measure.