ColourPop Goldie
ColourPop Goldie is a cool-toned mauve lipstick in a satin finish (full colour with a soft sheen), hex #723739. It sits in the deep range and suits cool and neutral undertones.
#723739 RGB 114, 55, 57 Satin
Colour values
| Hex | #723739 |
|---|---|
| RGB | 114, 55, 57 |
| L* | 30.89 |
| a* | 26.15 |
| b* | 10.85 |
| Chroma | 28.31 |
| Hue angle | 22.53° |
| Undertone | Cool |
| Depth | Deep |
| Colour family | Mauve |
| Saturation | Muted |
| Finish | Satin: full colour with a soft sheen |
| Brand | ColourPop |
| Viola id | lip-0317 |
| Last verified | 2026-10-24 |
Who it suits
Colour theory suggests ColourPop Goldie works with cool and neutral undertones.
Its deep depth sits most naturally on medium, tan and deep skin.
A satin finish keeps the full colour and adds a soft sheen, so Goldie reads slightly brighter than its hex.
Closest shades from other brands
Shades from other brands within ΔE 5.0 of ColourPop Goldie, closest first.
Last verified . How we measure.