Wardah Exclusive Matte Lip Cream - 12 Plum It Up
Wardah Exclusive Matte Lip Cream - 12 Plum It Up is a cool-toned red lipstick in a matte finish (full, flat colour with no shine), hex #BC6A71. It sits in the medium range and suits cool and neutral undertones.
#BC6A71 RGB 188, 106, 113 Matte
Colour values
| Hex | #BC6A71 |
|---|---|
| RGB | 188, 106, 113 |
| L* | 54.23 |
| a* | 33.40 |
| b* | 10.55 |
| Chroma | 35.02 |
| Hue angle | 17.53° |
| Undertone | Cool |
| Depth | Medium |
| Colour family | Red |
| Saturation | Muted |
| Finish | Matte: full, flat colour with no shine |
| Brand | Wardah |
| Viola id | lip-1769 |
| Last verified | 2026-10-24 |
Who it suits
Colour theory suggests Wardah Exclusive Matte Lip Cream - 12 Plum It Up works with cool and neutral undertones.
Its medium depth sits most naturally on fair, light, medium, tan and deep skin.
A matte finish shows Exclusive Matte Lip Cream - 12 Plum It Up's full, flat colour with no shine, so it reads on the lips very close to its hex.
Closest shades from other brands
Shades from other brands within ΔE 5.0 of Wardah Exclusive Matte Lip Cream - 12 Plum It Up, closest first.
- Urban Lip Cream Matte - 07 Truffle Mauve Implora ΔE 1.0 · virtually identical Compare
- Rustic Mirage NYX ΔE 1.5 · virtually identical
- Guava Stain Clinique ΔE 1.6 · virtually identical
- Brain Freeze ColourPop ΔE 1.7 · virtually identical
- 008 Mitzah Dior ΔE 2.0 · virtually identical
All dupes for Wardah Exclusive Matte Lip Cream - 12 Plum It Up
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Last verified . How we measure.