Smashbox PUBLICIST
Smashbox PUBLICIST is a cool-toned berry lipstick in a matte finish (full, flat colour with no shine), hex #C81C71. It sits in the medium-deep range and suits cool and neutral undertones.
#C81C71 RGB 200, 28, 113 Matte
Colour values
| Hex | #C81C71 |
|---|---|
| RGB | 200, 28, 113 |
| L* | 44.67 |
| a* | 68.06 |
| b* | -2.98 |
| Chroma | 68.13 |
| Hue angle | 357.49° |
| Undertone | Cool |
| Depth | Medium-deep |
| Colour family | Berry |
| Saturation | Vivid |
| Finish | Matte: full, flat colour with no shine |
| Brand | Smashbox |
| Viola id | lip-1617 |
| Last verified | 2026-10-24 |
Who it suits
Colour theory suggests Smashbox PUBLICIST works with cool and neutral undertones.
Its medium-deep depth sits most naturally on medium, tan and deep skin.
A matte finish shows PUBLICIST's full, flat colour with no shine, so it reads on the lips very close to its hex.
Closest shades from other brands
Shades from other brands within ΔE 5.0 of Smashbox PUBLICIST, closest first.
Similar shades from Smashbox
Last verified . How we measure.