Smashbox PLUM ROLE
Smashbox PLUM ROLE is a cool-toned mauve lipstick in a matte finish (full, flat colour with no shine), hex #310020. It sits in the deep range and suits cool and neutral undertones.
#310020 RGB 49, 0, 32 Matte
Colour values
| Hex | #310020 |
|---|---|
| RGB | 49, 0, 32 |
| L* | 6.84 |
| a* | 27.72 |
| b* | -7.83 |
| Chroma | 28.80 |
| Hue angle | 344.23° |
| Undertone | Cool |
| Depth | Deep |
| Colour family | Mauve |
| Saturation | Muted |
| Finish | Matte: full, flat colour with no shine |
| Brand | Smashbox |
| Viola id | lip-1609 |
| Last verified | 2026-10-24 |
Who it suits
Colour theory suggests Smashbox PLUM ROLE works with cool and neutral undertones.
Its deep depth sits most naturally on medium, tan and deep skin.
A matte finish shows PLUM ROLE's full, flat colour with no shine, so it reads on the lips very close to its hex.
Closest shades from other brands
Shades from other brands within ΔE 5.0 of Smashbox PLUM ROLE, closest first.
Last verified . How we measure.