Viola

Maybelline Possessed Plum

Maybelline Possessed Plum is a cool-toned mauve lipstick in a matte finish (full, flat colour with no shine), hex #300B28. It sits in the deep range and suits cool and neutral undertones.

Colour values

Hex #300B28
RGB 48, 11, 40
L* 9.17
a* 22.84
b* -10.36
Chroma 25.08
Hue angle 335.60°
Undertone Cool
Depth Deep
Colour family Mauve
Saturation Muted
Finish Matte: full, flat colour with no shine
Brand Maybelline
Viola id lip-0719
Last verified 2026-10-24

Who it suits

Colour theory suggests Maybelline Possessed Plum works with cool and neutral undertones.

Its deep depth sits most naturally on medium, tan and deep skin.

A matte finish shows Possessed Plum's full, flat colour with no shine, so it reads on the lips very close to its hex.

Closest shades from other brands

Shades from other brands within ΔE 5.0 of Maybelline Possessed Plum, closest first.

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Last verified . How we measure.