Viola

Smashbox MADE IT

Smashbox MADE IT is a neutral-toned red lipstick in a matte finish (full, flat colour with no shine), hex #711115. It sits in the deep range and suits cool, neutral and warm undertones.

Colour values

Hex #711115
RGB 113, 17, 21
L* 23.56
a* 40.51
b* 24.99
Chroma 47.60
Hue angle 31.67°
Undertone Neutral
Depth Deep
Colour family Red
Saturation Vivid
Finish Matte: full, flat colour with no shine
Brand Smashbox
Viola id lip-1579
Last verified 2026-10-24

Who it suits

Colour theory suggests Smashbox MADE IT works with cool, neutral and warm undertones.

Its deep depth sits most naturally on medium, tan and deep skin.

A matte finish shows MADE IT's full, flat colour with no shine, so it reads on the lips very close to its hex.

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