Viola

L'Oreal Plum Explosion

L'Oreal Plum Explosion is a neutral-toned red lipstick in a satin finish (full colour with a soft sheen), hex #761214. It sits in the deep range and suits cool, neutral and warm undertones.

Colour values

Hex #761214
RGB 118, 18, 20
L* 24.75
a* 41.76
b* 27.20
Chroma 49.84
Hue angle 33.07°
Undertone Neutral
Depth Deep
Colour family Red
Saturation Vivid
Finish Satin: full colour with a soft sheen
Brand L'Oreal
Viola id lip-0637
Last verified 2026-10-24

Who it suits

Colour theory suggests L'Oreal Plum Explosion works with cool, neutral and warm undertones.

Its deep depth sits most naturally on medium, tan and deep skin.

A satin finish keeps the full colour and adds a soft sheen, so Plum Explosion reads slightly brighter than its hex.

Closest shades from other brands

Shades from other brands within ΔE 5.0 of L'Oreal Plum Explosion, closest first.

All dupes for L'Oreal Plum Explosion

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