Viola

NYX Obvs

NYX Obvs is a cool-toned berry lipstick in a matte finish (full, flat colour with no shine), hex #9F3E52. It sits in the medium-deep range and suits cool and neutral undertones.

Colour values

Hex #9F3E52
RGB 159, 62, 82
L* 40.29
a* 42.06
b* 9.09
Chroma 43.03
Hue angle 12.20°
Undertone Cool
Depth Medium-deep
Colour family Berry
Saturation Vivid
Finish Matte: full, flat colour with no shine
Brand NYX
Viola id lip-1161
Last verified 2026-10-24

Who it suits

Colour theory suggests NYX Obvs works with cool and neutral undertones.

Its medium-deep depth sits most naturally on medium, tan and deep skin.

A matte finish shows Obvs's full, flat colour with no shine, so it reads on the lips very close to its hex.

Closest shades from other brands

Shades from other brands within ΔE 5.0 of NYX Obvs, closest first.

All dupes for NYX Obvs

Try it now Shop

Last verified . How we measure.