Viola

L'Oreal Freida's Red

L'Oreal Freida's Red is a cool-toned berry lipstick in a matte finish (full, flat colour with no shine), hex #C5004B. It sits in the medium-deep range and suits cool and neutral undertones.

Colour values

Hex #C5004B
RGB 197, 0, 75
L* 41.82
a* 68.12
b* 16.74
Chroma 70.15
Hue angle 13.81°
Undertone Cool
Depth Medium-deep
Colour family Berry
Saturation Vivid
Finish Matte: full, flat colour with no shine
Brand L'Oreal
Viola id lip-0616
Last verified 2026-10-24

Who it suits

Colour theory suggests L'Oreal Freida's Red works with cool and neutral undertones.

Its medium-deep depth sits most naturally on medium, tan and deep skin.

A matte finish shows Freida's Red's full, flat colour with no shine, so it reads on the lips very close to its hex.

Closest shades from other brands

Shades from other brands within ΔE 5.0 of L'Oreal Freida's Red, closest first.

All dupes for L'Oreal Freida's Red

Try it now Shop

Last verified . How we measure.