Viola

IMAN Wild Thing

IMAN Wild Thing is a cool-toned berry lipstick in a matte finish (full, flat colour with no shine), hex #651738. It sits in the deep range and suits cool and neutral undertones.

Colour values

Hex #651738
RGB 101, 23, 56
L* 22.53
a* 37.19
b* -0.66
Chroma 37.19
Hue angle 358.98°
Undertone Cool
Depth Deep
Colour family Berry
Saturation Muted
Finish Matte: full, flat colour with no shine
Brand IMAN
Viola id lip-0602
Last verified 2026-10-24

Who it suits

Colour theory suggests IMAN Wild Thing works with cool and neutral undertones.

Its deep depth sits most naturally on medium, tan and deep skin.

A matte finish shows Wild Thing's full, flat colour with no shine, so it reads on the lips very close to its hex.

Closest shades from other brands

Shades from other brands within ΔE 5.0 of IMAN Wild Thing, closest first.

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