IMAN NEW Diva
IMAN NEW Diva is a cool-toned red lipstick in a matte finish (full, flat colour with no shine), hex #A43A44. It sits in the medium-deep range and suits cool and neutral undertones.
#A43A44 RGB 164, 58, 68 Matte
Colour values
| Hex | #A43A44 |
|---|---|
| RGB | 164, 58, 68 |
| L* | 40.14 |
| a* | 44.43 |
| b* | 17.78 |
| Chroma | 47.85 |
| Hue angle | 21.81° |
| Undertone | Cool |
| Depth | Medium-deep |
| Colour family | Red |
| Saturation | Vivid |
| Finish | Matte: full, flat colour with no shine |
| Brand | IMAN |
| Viola id | lip-0591 |
| Last verified | 2026-10-24 |
Who it suits
Colour theory suggests IMAN NEW Diva works with cool and neutral undertones.
Its medium-deep depth sits most naturally on medium, tan and deep skin.
A matte finish shows NEW Diva's full, flat colour with no shine, so it reads on the lips very close to its hex.
Closest shades from other brands
Shades from other brands within ΔE 5.0 of IMAN NEW Diva, closest first.
Last verified . How we measure.