Viola

Boosh Ruby

Boosh Ruby is a cool-toned red lipstick in a satin finish (full colour with a soft sheen), hex #9D3F47. It sits in the medium-deep range and suits cool and neutral undertones.

Colour values

Hex #9D3F47
RGB 157, 63, 71
L* 39.88
a* 39.85
b* 15.35
Chroma 42.70
Hue angle 21.07°
Undertone Cool
Depth Medium-deep
Colour family Red
Saturation Vivid
Finish Satin: full colour with a soft sheen
Brand Boosh
Viola id lip-0049
Last verified 2026-10-24

Who it suits

Colour theory suggests Boosh Ruby works with cool and neutral undertones.

Its medium-deep depth sits most naturally on medium, tan and deep skin.

A satin finish keeps the full colour and adds a soft sheen, so Ruby reads slightly brighter than its hex.

Closest shades from other brands

Shades from other brands within ΔE 5.0 of Boosh Ruby, closest first.

All dupes for Boosh Ruby

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