Viola

CoverGirl Plum Fury

CoverGirl Plum Fury is a cool-toned berry lipstick in a satin finish (full colour with a soft sheen), hex #51122B. It sits in the deep range and suits cool and neutral undertones.

Colour values

Hex #51122B
RGB 81, 18, 43
L* 17.26
a* 31.23
b* 0.29
Chroma 31.23
Hue angle 0.54°
Undertone Cool
Depth Deep
Colour family Berry
Saturation Muted
Finish Satin: full colour with a soft sheen
Brand CoverGirl
Viola id lip-0353
Last verified 2026-10-24

Who it suits

Colour theory suggests CoverGirl Plum Fury works with cool and neutral undertones.

Its deep depth sits most naturally on medium, tan and deep skin.

A satin finish keeps the full colour and adds a soft sheen, so Plum Fury reads slightly brighter than its hex.

Closest shades from other brands

Shades from other brands within ΔE 5.0 of CoverGirl Plum Fury, closest first.

All dupes for CoverGirl Plum Fury

Try it now Shop

Last verified . How we measure.