Viola

Clinique Matte Plum

Clinique Matte Plum is a cool-toned berry lipstick in a matte finish (full, flat colour with no shine), hex #AD276A. It sits in the medium-deep range and suits cool and neutral undertones.

Colour values

Hex #AD276A
RGB 173, 39, 106
L* 40.21
a* 57.87
b* -5.79
Chroma 58.16
Hue angle 354.28°
Undertone Cool
Depth Medium-deep
Colour family Berry
Saturation Vivid
Finish Matte: full, flat colour with no shine
Brand Clinique
Viola id lip-0188
Last verified 2026-10-24

Who it suits

Colour theory suggests Clinique Matte Plum works with cool and neutral undertones.

Its medium-deep depth sits most naturally on medium, tan and deep skin.

A matte finish shows Matte Plum's full, flat colour with no shine, so it reads on the lips very close to its hex.

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