Viola

Smashbox ROOKIE

Smashbox ROOKIE is a cool-toned pink lipstick in a matte finish (full, flat colour with no shine), hex #DC7A81. It sits in the light range and suits cool and neutral undertones.

Colour values

Hex #DC7A81
RGB 220, 122, 129
L* 62.27
a* 38.68
b* 13.20
Chroma 40.87
Hue angle 18.85°
Undertone Cool
Depth Light
Colour family Pink
Saturation Vivid
Finish Matte: full, flat colour with no shine
Brand Smashbox
Viola id lip-1622
Last verified 2026-10-24

Who it suits

Colour theory suggests Smashbox ROOKIE works with cool and neutral undertones.

Its light depth sits most naturally on fair, light and medium skin.

A matte finish shows ROOKIE's full, flat colour with no shine, so it reads on the lips very close to its hex.

Closest shades from other brands

Shades from other brands within ΔE 5.0 of Smashbox ROOKIE, closest first.

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Last verified . How we measure.