Viola

Smashbox JUICE IT

Smashbox JUICE IT is a neutral-toned red lipstick in a matte finish (full, flat colour with no shine), hex #AF4C42. It sits in the medium range and suits cool, neutral and warm undertones.

Colour values

Hex #AF4C42
RGB 175, 76, 66
L* 45.19
a* 39.71
b* 25.89
Chroma 47.40
Hue angle 33.11°
Undertone Neutral
Depth Medium
Colour family Red
Saturation Vivid
Finish Matte: full, flat colour with no shine
Brand Smashbox
Viola id lip-1572
Last verified 2026-10-24

Who it suits

Colour theory suggests Smashbox JUICE IT works with cool, neutral and warm undertones.

Its medium depth sits most naturally on fair, light, medium, tan and deep skin.

A matte finish shows JUICE IT's full, flat colour with no shine, so it reads on the lips very close to its hex.

Closest shades from other brands

Shades from other brands within ΔE 5.0 of Smashbox JUICE IT, closest first.

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Last verified . How we measure.