Pure Anada Razzberry (Plum)
Pure Anada Razzberry (Plum) is a cool-toned berry lipstick in a gloss finish (shiny and wet-looking; colour payoff ranges from sheer to intense depending on the formula), hex #A02D4B. It sits in the medium-deep range and suits cool and neutral undertones.
#A02D4B RGB 160, 45, 75 Gloss
Colour values
| Hex | #A02D4B |
|---|---|
| RGB | 160, 45, 75 |
| L* | 37.59 |
| a* | 49.09 |
| b* | 9.77 |
| Chroma | 50.05 |
| Hue angle | 11.25° |
| Undertone | Cool |
| Depth | Medium-deep |
| Colour family | Berry |
| Saturation | Vivid |
| Finish | Gloss: shiny and wet-looking; colour payoff ranges from sheer to intense depending on the formula |
| Brand | Pure Anada |
| Viola id | lip-1386 |
| Last verified | 2026-10-24 |
Who it suits
Colour theory suggests Pure Anada Razzberry (Plum) works with cool and neutral undertones.
Its medium-deep depth sits most naturally on medium, tan and deep skin.
A gloss finish is shiny and often sheer, so Razzberry (Plum) can read lighter and more translucent on the lips than its hex; payoff depends on the formula.
Closest shades from other brands
Shades from other brands within ΔE 5.0 of Pure Anada Razzberry (Plum), closest first.
- Tintdorable Lip Stain - 03 Ruby Hanasui ΔE 0.8 · virtually identical Compare
- DewDrop! - Cosmopolitan Rollover Reaction ΔE 1.5 · virtually identical
- Prague NYX ΔE 1.5 · virtually identical Compare
- Napa (Rich Berry) Cargo Cosmetics ΔE 1.9 · virtually identical
- Blushing Berry L'Oreal ΔE 2.1 · near-identical
Last verified . How we measure.