Viola

Pure Anada Hibiscus

Pure Anada Hibiscus is a cool-toned berry lipstick in a gloss finish (shiny and wet-looking; colour payoff ranges from sheer to intense depending on the formula), hex #9F455A. It sits in the medium-deep range and suits cool and neutral undertones.

Colour values

Hex #9F455A
RGB 159, 69, 90
L* 41.79
a* 39.46
b* 6.23
Chroma 39.95
Hue angle 8.97°
Undertone Cool
Depth Medium-deep
Colour family Berry
Saturation Vivid
Finish Gloss: shiny and wet-looking; colour payoff ranges from sheer to intense depending on the formula
Brand Pure Anada
Viola id lip-1383
Last verified 2026-10-24

Who it suits

Colour theory suggests Pure Anada Hibiscus works with cool and neutral undertones.

Its medium-deep depth sits most naturally on medium, tan and deep skin.

A gloss finish is shiny and often sheer, so Hibiscus can read lighter and more translucent on the lips than its hex; payoff depends on the formula.

Closest shades from other brands

Shades from other brands within ΔE 5.0 of Pure Anada Hibiscus, closest first.

All dupes for Pure Anada Hibiscus

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Last verified . How we measure.