NYX Pure Red
NYX Pure Red is a neutral-toned coral lipstick in a matte finish (full, flat colour with no shine), hex #FF3F4C. It sits in the medium range and suits cool, neutral and warm undertones.
#FF3F4C RGB 255, 63, 76 Matte
Colour values
| Hex | #FF3F4C |
|---|---|
| RGB | 255, 63, 76 |
| L* | 57.41 |
| a* | 71.33 |
| b* | 38.19 |
| Chroma | 80.91 |
| Hue angle | 28.17° |
| Undertone | Neutral |
| Depth | Medium |
| Colour family | Coral |
| Saturation | Vivid |
| Finish | Matte: full, flat colour with no shine |
| Brand | NYX |
| Viola id | lip-1206 |
| Last verified | 2026-10-24 |
Who it suits
Colour theory suggests NYX Pure Red works with cool, neutral and warm undertones.
Its medium depth sits most naturally on fair, light, medium, tan and deep skin.
A matte finish shows Pure Red's full, flat colour with no shine, so it reads on the lips very close to its hex.
Closest shades from other brands
Shades from other brands within ΔE 5.0 of NYX Pure Red, closest first.
Similar shades from NYX
Last verified . How we measure.