NYX In The Red
NYX In The Red is a cool-toned red lipstick in a matte finish (full, flat colour with no shine), hex #BF012D. It sits in the medium-deep range and suits cool and neutral undertones.
#BF012D RGB 191, 1, 45 Matte
Colour values
| Hex | #BF012D |
|---|---|
| RGB | 191, 1, 45 |
| L* | 40.07 |
| a* | 65.20 |
| b* | 33.05 |
| Chroma | 73.10 |
| Hue angle | 26.88° |
| Undertone | Cool |
| Depth | Medium-deep |
| Colour family | Red |
| Saturation | Vivid |
| Finish | Matte: full, flat colour with no shine |
| Brand | NYX |
| Viola id | lip-1064 |
| Last verified | 2026-10-24 |
Who it suits
Colour theory suggests NYX In The Red works with cool and neutral undertones.
Its medium-deep depth sits most naturally on medium, tan and deep skin.
A matte finish shows In The Red's full, flat colour with no shine, so it reads on the lips very close to its hex.
Closest shades from other brands
Shades from other brands within ΔE 5.0 of NYX In The Red, closest first.
Last verified . How we measure.