Viola

NYX Exotic

NYX Exotic is a neutral-toned red lipstick in a matte finish (full, flat colour with no shine), hex #903E33. It sits in the medium-deep range and suits cool, neutral and warm undertones.

Colour values

Hex #903E33
RGB 144, 62, 51
L* 37.14
a* 33.88
b* 23.73
Chroma 41.36
Hue angle 35.01°
Undertone Neutral
Depth Medium-deep
Colour family Red
Saturation Vivid
Finish Matte: full, flat colour with no shine
Brand NYX
Viola id lip-0966
Last verified 2026-10-24

Who it suits

Colour theory suggests NYX Exotic works with cool, neutral and warm undertones.

Its medium-deep depth sits most naturally on medium, tan and deep skin.

A matte finish shows Exotic's full, flat colour with no shine, so it reads on the lips very close to its hex.

Closest shades from other brands

Shades from other brands within ΔE 5.0 of NYX Exotic, closest first.

All dupes for NYX Exotic

Similar shades from NYX

Try it now Shop

Last verified . How we measure.