Viola

Milani Velvet Merlot

Milani Velvet Merlot is a cool-toned red lipstick in a matte finish (full, flat colour with no shine), hex #5A0011. It sits in the deep range and suits cool and neutral undertones.

Colour values

Hex #5A0011
RGB 90, 0, 17
L* 16.58
a* 38.00
b* 18.13
Chroma 42.10
Hue angle 25.51°
Undertone Cool
Depth Deep
Colour family Red
Saturation Vivid
Finish Matte: full, flat colour with no shine
Brand Milani
Viola id lip-0775
Last verified 2026-10-24

Who it suits

Colour theory suggests Milani Velvet Merlot works with cool and neutral undertones.

Its deep depth sits most naturally on medium, tan and deep skin.

A matte finish shows Velvet Merlot's full, flat colour with no shine, so it reads on the lips very close to its hex.

Closest shades from other brands

Shades from other brands within ΔE 5.0 of Milani Velvet Merlot, closest first.

All dupes for Milani Velvet Merlot

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Last verified . How we measure.