Viola

Milani Power Pink

Milani Power Pink is a cool-toned pink lipstick in a matte finish (full, flat colour with no shine), hex #E01783. It sits in the medium range and suits cool and neutral undertones.

Colour values

Hex #E01783
RGB 224, 23, 131
L* 49.62
a* 76.03
b* -6.16
Chroma 76.28
Hue angle 355.37°
Undertone Cool
Depth Medium
Colour family Pink
Saturation Vivid
Finish Matte: full, flat colour with no shine
Brand Milani
Viola id lip-0763
Last verified 2026-10-24

Who it suits

Colour theory suggests Milani Power Pink works with cool and neutral undertones.

Its medium depth sits most naturally on fair, light, medium, tan and deep skin.

A matte finish shows Power Pink's full, flat colour with no shine, so it reads on the lips very close to its hex.

Closest shades from other brands

Shades from other brands within ΔE 5.0 of Milani Power Pink, closest first.

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