Viola

Milani Matte Iconic

Milani Matte Iconic is a neutral-toned red lipstick in a matte finish (full, flat colour with no shine), hex #870D0D. It sits in the deep range and suits cool, neutral and warm undertones.

Colour values

Hex #870D0D
RGB 135, 13, 13
L* 28.03
a* 47.88
b* 35.48
Chroma 59.59
Hue angle 36.53°
Undertone Neutral
Depth Deep
Colour family Red
Saturation Vivid
Finish Matte: full, flat colour with no shine
Brand Milani
Viola id lip-0752
Last verified 2026-10-24

Who it suits

Colour theory suggests Milani Matte Iconic works with cool, neutral and warm undertones.

Its deep depth sits most naturally on medium, tan and deep skin.

A matte finish shows Matte Iconic's full, flat colour with no shine, so it reads on the lips very close to its hex.

Closest shades from other brands

Shades from other brands within ΔE 5.0 of Milani Matte Iconic, closest first.

All dupes for Milani Matte Iconic

Try it now Shop

Last verified . How we measure.