Viola

Milani Matte Fearless

Milani Matte Fearless is a cool-toned mauve lipstick in a matte finish (full, flat colour with no shine), hex #301623. It sits in the deep range and suits cool and neutral undertones.

Colour values

Hex #301623
RGB 48, 22, 35
L* 11.44
a* 15.23
b* -3.16
Chroma 15.55
Hue angle 348.27°
Undertone Cool
Depth Deep
Colour family Mauve
Saturation Soft
Finish Matte: full, flat colour with no shine
Brand Milani
Viola id lip-0749
Last verified 2026-10-24

Who it suits

Colour theory suggests Milani Matte Fearless works with cool and neutral undertones.

Its deep depth sits most naturally on medium, tan and deep skin.

A matte finish shows Matte Fearless's full, flat colour with no shine, so it reads on the lips very close to its hex.

Closest shades from other brands

Shades from other brands within ΔE 5.0 of Milani Matte Fearless, closest first.

Similar shades from Milani

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