Viola

Milani Matte Diva

Milani Matte Diva is a cool-toned pink lipstick in a matte finish (full, flat colour with no shine), hex #E172AC. It sits in the light range and suits cool and neutral undertones.

Colour values

Hex #E172AC
RGB 225, 114, 172
L* 62.53
a* 49.81
b* -10.96
Chroma 51.00
Hue angle 347.59°
Undertone Cool
Depth Light
Colour family Pink
Saturation Vivid
Finish Matte: full, flat colour with no shine
Brand Milani
Viola id lip-0748
Last verified 2026-10-24

Who it suits

Colour theory suggests Milani Matte Diva works with cool and neutral undertones.

Its light depth sits most naturally on fair, light and medium skin.

A matte finish shows Matte Diva's full, flat colour with no shine, so it reads on the lips very close to its hex.

Closest shades from other brands

Shades from other brands within ΔE 5.0 of Milani Matte Diva, closest first.

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Last verified . How we measure.