Viola

Maybelline Pink Insanity

Maybelline Pink Insanity is a cool-toned pink lipstick in a matte finish (full, flat colour with no shine), hex #FF99DC. It sits in the very light range and suits cool and neutral undertones.

Colour values

Hex #FF99DC
RGB 255, 153, 220
L* 75.58
a* 47.00
b* -17.73
Chroma 50.23
Hue angle 339.33°
Undertone Cool
Depth Very light
Colour family Pink
Saturation Vivid
Finish Matte: full, flat colour with no shine
Brand Maybelline
Viola id lip-0716
Last verified 2026-10-24

Who it suits

Colour theory suggests Maybelline Pink Insanity works with cool and neutral undertones.

Its very light depth sits most naturally on fair, light and medium skin.

A matte finish shows Pink Insanity's full, flat colour with no shine, so it reads on the lips very close to its hex.

Closest shades from other brands

Shades from other brands within ΔE 5.0 of Maybelline Pink Insanity, closest first.

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Last verified . How we measure.