Maybelline I Like to Mauve It
Maybelline I Like to Mauve It is a cool-toned pink lipstick in a matte finish (full, flat colour with no shine), hex #E18CB0. It sits in the light range and suits cool and neutral undertones.
#E18CB0 RGB 225, 140, 176 Matte
Colour values
| Hex | #E18CB0 |
|---|---|
| RGB | 225, 140, 176 |
| L* | 67.95 |
| a* | 37.06 |
| b* | -5.16 |
| Chroma | 37.42 |
| Hue angle | 352.08° |
| Undertone | Cool |
| Depth | Light |
| Colour family | Pink |
| Saturation | Muted |
| Finish | Matte: full, flat colour with no shine |
| Brand | Maybelline |
| Viola id | lip-0701 |
| Last verified | 2026-10-24 |
Who it suits
Colour theory suggests Maybelline I Like to Mauve It works with cool and neutral undertones.
Its light depth sits most naturally on fair, light and medium skin.
A matte finish shows I Like to Mauve It's full, flat colour with no shine, so it reads on the lips very close to its hex.
Closest shades from other brands
Shades from other brands within ΔE 5.0 of Maybelline I Like to Mauve It, closest first.
Similar shades from Maybelline
Last verified . How we measure.