Viola

L'Oreal Matte-r of Fact

L'Oreal Matte-r of Fact is a cool-toned pink lipstick in a matte finish (full, flat colour with no shine), hex #D03370. It sits in the medium range and suits cool and neutral undertones.

Colour values

Hex #D03370
RGB 208, 51, 112
L* 48.20
a* 64.18
b* 2.97
Chroma 64.25
Hue angle 2.65°
Undertone Cool
Depth Medium
Colour family Pink
Saturation Vivid
Finish Matte: full, flat colour with no shine
Brand L'Oreal
Viola id lip-0631
Last verified 2026-10-24

Who it suits

Colour theory suggests L'Oreal Matte-r of Fact works with cool and neutral undertones.

Its medium depth sits most naturally on fair, light, medium, tan and deep skin.

A matte finish shows Matte-r of Fact's full, flat colour with no shine, so it reads on the lips very close to its hex.

Closest shades from other brands

Shades from other brands within ΔE 5.0 of L'Oreal Matte-r of Fact, closest first.

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