L'Oreal British Red
L'Oreal British Red is a cool-toned red lipstick in a satin finish (full colour with a soft sheen), hex #FF244B. It sits in the medium range and suits cool and neutral undertones.
#FF244B RGB 255, 36, 75 Satin
Colour values
| Hex | #FF244B |
|---|---|
| RGB | 255, 36, 75 |
| L* | 55.11 |
| a* | 77.76 |
| b* | 36.03 |
| Chroma | 85.70 |
| Hue angle | 24.86° |
| Undertone | Cool |
| Depth | Medium |
| Colour family | Red |
| Saturation | Vivid |
| Finish | Satin: full colour with a soft sheen |
| Brand | L'Oreal |
| Viola id | lip-0605 |
| Last verified | 2026-10-24 |
Who it suits
Colour theory suggests L'Oreal British Red works with cool and neutral undertones.
Its medium depth sits most naturally on fair, light, medium, tan and deep skin.
A satin finish keeps the full colour and adds a soft sheen, so British Red reads slightly brighter than its hex.
Closest shades from other brands
Shades from other brands within ΔE 5.0 of L'Oreal British Red, closest first.
Last verified . How we measure.